L’entreprise icarienne

L’entreprise, se sont avant tout des individus. Or l’individu est à la fois un être rationnel et un être symbolique. Quelque soient ses objectifs les deux voies sont toujours indissociables et intimement mélangées. Si je désire une voiture c’est à la fois pour des raisons rationnelles (me déplacer) et symboliques : la voiture est aussi l’expression de ma propre valeur, de ma réussite, une manière d’afficher l’image ma personnalité. La voiture doit donc être à la fois efficace, rapide, économique et esthétique, puissante, confortable.



Une entreprise icarienne, contrairement à une entreprise libérale, ne vit pas sur un seul niveau de réalité car elle comprend que, créée par et pour des hommes, elle se doit de résonner avec la nature humaine dans sa globalité, une nature physique mais aussi émotionnelle, mentale, spirituelle….




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